Complete Story
01/30/2025
Life Beyond the Obituary: Storytelling That Builds Trust
Learn how to use storytelling to strengthen your funeral home’s brand, build trust with families, and ethically promote preneed services. In this session, Diane Hurd will provide practical strategies and real-world examples for creating authentic narratives, engaging communities, and leveraging digital platforms. Attendees will leave with actionable tools to craft values-driven stories, maintain transparency, and enhance both marketing impact and professional integrity.
Key Takeaways:
- Strategies for using storytelling to build trust and differentiate your services
- Ethical approaches to presenting preneed arrangements
- Tips for engaging families and communities through authentic narratives
- Ways to leverage digital and community platforms to strengthen your brand
Diane Hurd
Senior Vice President
Inspire PR Group
